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IA's avatar

I'm not so sure all songs should go up on the commercial block. I remember playing Sly and the Family Stone to a friend unfamiliar with the group. Upon hearing "Everyday People" he laughed and said "Is that the song from the Toyota commercials?" Ever since then I've felt there was something tawdry about first experiencing a great song through a dumb commercial.

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Jack Leveler's avatar

"it's a way of finding out if songs that carry people with them, songs that seem tied to a particular time and place, can survive a radical recontextualization, or if that recontextualization dissolves them."

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